A fashion accessory designer, Prapti Sarmalkar of ‘Dad’s Lad,’ a label that creates bags and neckpieces, kickstarts the Denim Theory 2013 with her own accessory. She has showcased her collection ‘Following Instincts’ at BMB Art Gallery and Cool Chef Café, Worli. While she has been a stylist for ad films and TV series by Anurag Kashyab and also did a stint as a merchandiser (in-house production) with Neeta Lulla Pvt. Ltd., she believes that working with Little Shilpa enriched her aesthetic sensibilities.
Her curiosity and constant urge to pursue new endeavors currently has her learning the art of tattooing.
Prapti Sarmalkar’s Denim Theory:
Prapti’s choice of creating bow ties for ArtUmbrella stems from the itch she feels on viewing disparity in society – the gap between the rich and the poor. Her denim theory relies on what Plutarch (46 – 120 AD); the Greek historian and essayist wrote, “An imbalance between rich and poor is the oldest and most fatal ailment of all republics.”
Prapti observes that fashion has flourished into the present multi-billion dollar industry was meant for the rich after being produced using the sweat and blood of poor cotton farmers and factory workers who sew and dye textiles; to even karigars who make the outfit elaborate. For these workers, at the end of the day there is always work to be done while for the rich, there are always fancy garments to be worn. This inequality is even apparent in their clothing. It started in the US where workers got denim overalls (which was a sturdy, durable material not meant to be fashionable but merely effective) while the latter along with designer wear flaunted the bow tie; an accessory that punctuated superior class.
“Today, denim is in vogue and bow ties are no longer a status symbol; but Plutarch is still here. By unifying these two symbols, I hope to bridge the gap within the fashion context. This accessory is for rebels who challenge convention with their own sense of fashion,” says Prapti.
Fashion is said to be expensive and less durable, but here is an exception – recycled unisex denim bow tie.
Graffiti unisex bow tie – This unique denim bow with black graffiti and fluorescent accents is sure to accentuate any outfit. Its versatility as a headpiece or brooch, will add personality to a formal getup as well.
Plain unisex bow tie – Country cousin of the Graffiti bow, this one is simple and sorted, and knows how to add character without stealing the show.
The bow ties come attached with a safety pin to fasten around wherever you need a dose of funk and should be dry-cleaned if need be.
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